Real Estate Agent Marketing Tools: 6 You Should Be Using | BMO Harris
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A real estate agent invests in new marketing tools for her business.

The right tech tools are the secret weapon of any real estate marketing plan. These resources can be a powerful way to turbocharge your tactics and put tedious tasks on autopilot. But with so many marketing tools out there, it’s hard to decipher whether one is the bomb or a bust.

Ready to upgrade your marketing toolbox? Check out these handy real estate marketing tools that can help you take your lead gen game to the next level.

If you want to: streamline your social media activity
You may want to try: Hootsuite

You know that social media is a powerful way to connect with prospects. But when you’re a busy agent, squeezing in time to manage your Facebook, Twitter, Instagram and LinkedIn accounts is easier said than done. With HootsuiteTMThird Party Link, you can schedule automatic updates to all your various social media channels. This allows you to ensure consistent activity on your accounts while spending minimal time on the platform itself. You can also use the dashboard to monitor comments and mentions so you can follow up on leads quickly.

Related: Become a social media guru with these 7 tips

If you want to: never forget another prospect’s name
You may want to try: Contactually

A good CRM (customer relationship management) platform is one of the most essential real estate agent marketing tools you can have in your arsenal. The right one should make it easy to maintain existing client relationships and pursue new ones. That’s where Contactually©Third Party Link shines. It’s simple to set up customized follow-up programs for both current and prospective clients. Contactually reminds you what action steps you need to take each time you log in so opportunities don’t fall through the cracks.

Related: 5 real estate marketing tactics that work

If you want to: master your email marketing
You may want to try: Constant Contact

Email marketing has lots of moving parts. Constant Contact®Third Party Link is an all-in-one email marketing solution that makes it easier to juggle them all without missing a beat. The platform allows you to automate event marketing, promote your social media pages, send a survey or market an exclusive promotion. And you can choose from an array of sleek templates to make sure your e-blasts always look cohesive and professional.

Related: 8 ways you can use email to woo and wow leads

If you want to: keep in touch with on-the-go clients
You may want to try: TextMarks

While email marketing is a great way to connect, many homebuyers prefer text messages. But no agent has time to tap out relevant messages to each and every contact. With TextMarks©Third Party Link, you can send automatic texts about the latest properties to hit the market, your next open house or a recent price drop. The service works by allowing clients and prospects to opt in to your regular text updates, so you’re gathering contact info the entire time.

Related: 8 must-have apps for on-the-go agents

If you want to: build a better website
You may want to try: Wix

Your real estate agent website is only as strong as the platform it’s built on. Wix©Third Party Link is a great resource whether you’re creating a new site or revamping your current one. The platform streamlines the entire process so you can get an eye-catching site up and running with minimal hassle. There are numerous themes to choose from to help create a polished digital presence.

Related: 7 reasons your real estate agent website is costing you clients

The bottom line

Real estate marketing is hard work. Don’t go it alone. A stockpile of powerful real estate marketing tools can help make your self-promotion efforts better, faster and stronger.

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