7 Tips to Take Better Real Estate Videos | BMO Harris
 
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A real estate agent reviews a video of a new listing.

Video is no longer an option for real estate agents. It’s a necessity.

The numbers don’t lie: homes listed with video get four times the inquiriesThird Party Link of homes listed without. Fortunately, the rise of smartphones and video-sharing sites have made it easy for anyone to shoot and share pro-level real estate videos. But that also means your clients’ expectations are higher than ever.

If you need to step up your game when it comes to producing stellar real estate videos, check out these tips:

1. Take a tripod

Whether you’re shooting with a smartphone or a fancy camera, use a tripod. This will eliminate shakiness and instantly make your videos look more professional.

If you want to shoot a walking tour video, make sure you pick up a gimbal or stabilizer. If you don’t want to shell out for new gear, there are lots of places that let you rent video equipment for the day.

2. Look at the lighting

You know lighting is critical for real estate photography, and videos are no different. A good rule of thumb: soft, natural light makes for better videos.

If you shoot videos in the middle of the day, the harsh sun can cause glare, washed out colors and dark shadows. Try to film during dusk or when it’s a little cloudy for a warmer, softer look.

Related: How virtual reality will transform real estate

3. Use a wide-angle lens

A wide-angle lens is the gold standard of shooting real estate videos. They capture more of the space within the frame, which can make the home look bigger and give viewers a better sense of how it flows.

If you want to pick one up for your camera, it’ll cost you a few hundred bucks. On a budget? You can find a smaller version that clips onto your smartphone.

4. Take to the sky

Drones can take your real estate videos to new heights. As drone technology becomes less expensive, they become a more accessible tool for real estate agents.

Getting footage from above can be especially useful for listings with lots of property. Even a small drone can help you shoot impressive video that showcases the home’s outdoor features.

Related: As drones take to the sky in real estate, are you onboard?

5. Keep it quick

Homebuyers are busy. Your videos should be short and sweet so you can hold their attention from start to finish.

Try to keep your videos down to just a few minutes. If it’s a huge house that needs a lot of time to show, create a short teaser version and include the link to the full-length version for buyers that like what they see.

6. Make it searchable

The video title isn’t the place to get creative. Potential buyers are searching for homes online, and you want your beautiful real estate video to get found.

When naming your video, think about what your audience would type in to search for that home. Being straightforward and descriptive works best here. Think “Renovated Three Bedroom Ranch in the Suburbs” not “You Won’t Believe This Deal!”

Related: 7 reasons your real estate agent website is costing you clients

7. Study the competition

It’s never a bad idea to keep an eye on what your colleagues are doing. What’s their style? Do they use a voice over? What’s the pace of the video like?

You can learn a lot by taking note of what works and what doesn’t in other agents’ real estate videos. Then you can use what you find to produce even better ones yourself.

The bottom line

Real estate videos are nothing new, but there are always new ways to make your listing videos shine. Whether it’s upgrading your tech or learning a new skill, real estate agents need to stay on top of the latest trends to make sure their videos impress buyers and sellers.

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