3 Reasons to Invest in Professional Real Estate Photography | Real Estate Agent | BMO Harris
 
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They say a picture is worth a thousand words, but when it comes to buying a home, it can also be worth thousands of dollars. Listing photographs have many benefits — they can illustrate the space available, highlight charming characteristics and allow potential buyers to see how this house can become their dream home.
 
While smartphones may help you sell more homes by allowing you to communicate with clients more easily, connect to social media, manage your time and more, they don’t quite compare to the quality of work of a professional photographer. Here are the top three reasons why you should consider hiring a professional for the job:

  1. Laws of attraction: Our eyes are drawn to what is beautiful. Hiring a professional photographer can help your clients attract more interest in their home. When potential buyers see great photos online they are more likely to want to see the home in person. But don’t just take our word for it. According to Redfin Research CenterThird Party Link, homes with photographs shot with a DSLR camera receive approximately 61 percent more views.
     
  1. Pretty sells: For real estate agents like you, time is money. The sooner you are able to move on to your next listing, the more likely you are to increase your sales. Hiring a photographer can help you close a sale a lot faster. In fact, a VHT Studios studyThird Party Link found that listings using professional photography sold 32 percent faster than those that rely on amateur photos.
     
  1. Two words, above asking: Not only can professional photographs lead to quicker sales, they can also lead to sales that go beyond list prices. According to RedfinThird Party Link, houses can sell anywhere from $3,400 to $11,200 over their list price, depending on their original price.
     

So why should you foot the bill?
Once you’ve made the decision to hire a professional photographer, you might wonder whether you should pass the cost on to your clients. However, it’s important to remember that you stand to benefit as much as your clients for the reasons outlined above. Plus, the potential for word of mouth is huge. They may tell family and friends how your willingness to go the extra mile paid off — and that type of advertising could be worth the cost of a photographer and then some.

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