You may be hitting the gym more as a part of your resolutions for 2017, but have you committed to any positive changes related to your real estate goals?
If not, now is the time to nail down your professional New Year’s resolutions. Taking the time to reflect and set goals is important to the future of your real estate career. This should be a chance to evaluate your business performance and zero in on what worked and what didn’t in 2016.
This isn’t always easy. It can be overwhelming to keep track of all the moving parts of your business. It’s important to stay focused on the key areas that will have the biggest impact on your success — now and in years to come.
Check out these three real estate resolutions to help you revisit 2016 and find ways to improve and grow as an agent in 2017.
1. Evaluate the health of your business
Start by reflecting on how satisfied you were with your business performance last year.
You can do this by revisiting your 2016 real estate business plan and looking at the previous year’s goals. How close were you to hitting them? What adjustments do you need to make for this year?
Go back to the basics of your business by asking yourself:
- What is the main goal for my real estate career? The answer to this question will help you re-focus on the reason you chose this profession. With that in mind, the next step is making sure that your annual goals support the larger one.
- What can I adjust to reach that goal? This could be better financial tracking, increased marketing efforts, an emphasis on relationship building or managing your time better.
- Is the niche I’m working in the best fit for me? This will determine if a change in client base will benefit you or not. Are you taking advantage of a specialized market or just limiting yourself?
- What is my annual financial goal? Knowing this number will help you draft a clear action plan of what you need to do monthly, weekly and daily to reach it.
2. Actively engage through marketing
Your next real estate resolution should be to analyze your marketing efforts.
Look over everything you implemented this past year to market your services and expertise. Are you happy with your efforts? Did you get the results you wanted?
If you want to make effective changes in 2017, ask yourself:
- Have I been regularly tracking the results of my marketing efforts? If you haven’t, consider making this one of your professional New Year’s resolutions.
- Which marketing method has yielded the best results? Once you know what works, double down on your best-performing marketing channel and brainstorm new angles that you can expand on.
- Have I considered all of the possible ways that I can market myself? Taking inventory of your tactics will help you see if there are new opportunities for your marketing efforts.
- How focused have my social media efforts been? A lot of real estate agents use social media as a platform to engage with their colleagues and potential clients. Are you on the right channels? If so, consider whether you’ve made the most out of each platform you use.
3. Interact regularly with connections
Maintaining relationships helps all parties involved, especially in a word-of-mouth industry such as real estate. Take stock of whether you’ve been nurturing your relationships and providing value to your network by asking yourself:
- Am I maintaining relationships with my business associates? Regularly connecting with your professional contacts is a great way to share resources and referrals with one another.
- What networking events or groups can I join to advance my annual goals? Researching new professional groups and setting a monthly attendance goal are easy ways to start building new relationships in the industry.
- Have I been reaching out to past clients as much as I should be? Previous clients are an excellent source of referrals. Staying top of mind can help you enjoy repeat business.
The beginning of a new year is the perfect time to reflect on the past, present and future of your real estate business. By taking a step back and evaluating the good and the bad of the last year, you can get a clear idea of where you want to go and, most importantly, how to achieve those goals.